Ava Clayton's Blog

The Process: Over the past few weeks we have been making are own logos. We started out by making sketches using our name. we made many different sketches then we narrowed it down to three. we then took those three logos and put them into adobe illustrator. Once in adobe illustrator we made different combinations of each logo. after we choose a final design in black and white we made different color combinations.    Why I choose this logo: I choose this logo because it was simple and complex at the same time. I liked the colors grey and back because the are neutral colors and could go well on anything The font I chose is very cute an happy for the Ava Clayton. The font I use fro the C was very simple and serious.

The Project: This week we did a. project in adobe illustrator to learn about typography. We started out by watching videos and looking at pictures using different fonts. For the project we used are name to show the things that make fonts different. What I learned: On the first day we watched a video about comic sands and how it was made, I never knew about that font before so that was interesting to me. As the week went on I realized I really didn't know very much about typography and fonts. I learned about serif and san serif fonts. We learned serifs made text more formal and why they are used. We also learned more about adobe illustrator, know I know a lot more about adobe. How it Went: Overall this was a very fun project to me, at the beginning I thought it would be boring, I was wrong. I learned a lot of new things about type, fonts, and adobe. The project itself was hard at first, but after I remembered about the option drag short cut to copy things it became much easie

Analogus Colors: Bp uses the analogous colors green and yellow. I think the company probably choose these colors because they want to promote that the are a green natural company. Jamba Juice uses the analogous colors red orange, orange, yellow orange, yellow, and green. I think the company probably choose these colors because they want to show that there juice is fresh and fruity. Complementary: Fanta uses the complementary colors blue and orange. I think the company probably choose these colors because the orange is representing the orange and the blue represents the refreshing soda. Chili's uses the complementary colors red and green. I think the company probably choose these colors because peppers are red and green. Warm Colors: McDonalds uses the warm colors red and yellow. I think the company probably choose these colors because they want to show that there food is hot  and the yellow for fries. In-N-Out uses the warm colors red and yellow. I think the c